IN A NUTSHELL
TARGET: 2022 Realtor engagement strategy. Engaging agents you already work with or re-engaging with agents from the past.
7 emails over 28 days
Explains why they want to partner with
E1 - day 1
Synopsis: Asks real estate agents how they're holding up in this rather difficult market and affirms your commitment to supporting them in everything you do.
E2 - day 5
Synopsis: Makes real estate agents aware of all the programs available to compete against cash offers in today's red-hot market.
E3 - day 11
Synopsis: Highlights how easy you can make the loan process for the buyer from the moment they submit their loan application to closing the deal and beyond.
E4 - day 14
Synopsis: Tells Realtors about the level of support they can expect from you and your team.
E5 - day 19
Synopsis: Checks in with agents and assures them you will work hard for them.
E6 - day 23
Synopsis: Discusses the effective communication that the LO can offer the real estate agent
E7 - day 28
Synopsis: Stresses your commitment to the partnership and lets them know you are looking forward to helping their next client.